A good Christmas campaign needs to tug on the heart strings and shift a ton of product while

avoiding the cliches of an event that comes round year after year.

The storyline was born of the insight that in Ireland children that have moved abroad return home at Xmas.

The key to differentiating this campaign was the brilliant look and feel courtesy of Sanna Annuka.

The campaign had to flex from the emotional brand piece through to the product shifting retail piece.

Sanna Annuka’s brilliant Christmas creatures were used to create a range of merchandise.