I won the Thriva account in a pitch against a couple of agencies.

They’re a smart crew with a very smart idea;

home blood tests that allow you to ‘take control of your health.’

The only barrier to trial (for some) was the idea of losing blood.

So the campaign tackled that head on and reminded people

of the benefits that a healthier, more active lifestyle can bring.

The campaign also sets out to remind people that anything really

worth pursuing (like a fit and healthy life)

requires passion and commitment and sometimes a little spilt blood.