Triathlete Tim Don was Iron Man world record holder when he was hit buy a truck on a training ride.

He suffered a career threatening double neck break.

His sponsor, Swiss running shoe brand On, were keen to keep Tim and his fans connected during his recovery.

Turning the athlete into his own brand wasn’t really the brief. But it was too exciting an idea not to.

A Halo is the surgical device that saved Tim. It’s also the invisible force that has powered him to greatness.

And so, The Man With The Halo was created.

The concept was embraced immediately by both athlete and sponsor.

We even put our own twist on the On Running logo and this now adorns Tim’s kit.

Now recovered and winning again, The Man With The Halo has turned disaster into triumph.

Despite their incredible achievements, few athletes have a strong, individual identity. Not so The Man With The Halo.

We commissioned a feature length doc by Bafta winning director Andrew Hinton.