Lee Cooper is a franchise brand globally with licencees doing different things in different countries.

They needed a campaign to bring consistency to markets across Africa, Asia and the Middle East.

Something simple and single minded to hang their clothes on, as it were.

London is where the brand was born back in 1908 and London is cool, wherever you are in the world.

We shot a film, an outdoor campaign, created brand guidelines, an asset bank and toolkit

so local markets could adapt the campaign to a myriad of formats.

We took it online, into retail and even created a fun app so consumers make themselves ‘Big in London.’