In 2008 Kia decided to stop selling cheap cars and compete with marques in the mid range market.

They poached Audi’s top designer, built a state of the art plant in Eastern Europe and made an engine

so good they were able to introduce the world’s first 7 year warranty.

As Kia’s UK Creative Director my brief was to persuade car buyers to reappraise the marque

and to launch the warranty, both on the back of the new Kia Ceed.

We ran just one poster, in prime locations. A before and after execution that tackled the problem head on.

We solved the problem of selling people something they’ll likely never need with a humorous ‘predictions’ campaign.

We ran about 20 of the small space ads in the exact same place in papers every weekday for a month.

And then built a time tunnel. As you do.