Xavier Thévenard is one of the world’s great trail runners. 3x winner of the Ultra-Trail du Mont-Blanc.
Alongside his sport, his passion is living a sustainable lifestyle and in harmony with Mother Nature.
A Fork In The Trail is a project that inspires people to choose the right path and live respectfully too.
The project lives on it’s own microsite (built for us by the brilliant Crew Studio) and on the trails
of Xavier’s home and playground, the stunning Jura Mountains.
Here we have permanently placed 12 sign posts, each with a QR code that unlocks a different video
message from Xavier to inspire the runners, hikers and mountain bikers that use the trails daily.